{"id":22625,"date":"2026-04-21T12:01:01","date_gmt":"2026-04-21T16:01:01","guid":{"rendered":"https:\/\/www.xnquebec.co\/lesnouvelles\/a-new-brand-identity-for-xn-quebec-that-celebrates-the-union-of-talent-and-ideas\/"},"modified":"2026-07-28T15:50:03","modified_gmt":"2026-07-28T19:50:03","slug":"a-new-brand-identity-for-xn-quebec-that-celebrates-the-union-of-talent-and-ideas","status":"publish","type":"lesnouvelles","link":"https:\/\/www.xnquebec.co\/en\/lesnouvelles\/a-new-brand-identity-for-xn-quebec-that-celebrates-the-union-of-talent-and-ideas\/","title":{"rendered":"A NEW BRAND IDENTITY FOR XN QU\u00c9BEC THAT CELEBRATES THE UNION OF TALENT AND IDEAS"},"content":{"rendered":"\n

Harrison Fun Studio<\/a> has created XN Qu\u00e9bec\u2019s new brand identity. This redesign aims to better embody the collective strength and richness of Qu\u00e9bec\u2019s digital creativity industry: a dynamic network of professionals who celebrate the coming together of talent and ideas. <\/p>\n\n\n\n

As the industry gains recognition on the international stage, XN Qu\u00e9bec wanted to develop a brand image that matched its ambitions. Developed in close collaboration with Harrison Fun, this visual identity embodies the sector\u2019s maturity, innovation, and vitality. <\/p>\n\n\n\n

This transformation also extends to the subsidiary brands\u2014 NUMIX<\/a>, NUMIX LAB<\/a>, and Effet Qu\u00e9bec<\/a>\u2014which are now part of a cohesive and unified ecosystem.<\/p>\n\n\n\n

\"\"
Credit: Harrison Fun Studio<\/sup><\/figcaption><\/figure>\n\n\n\n

\u201cWe wanted an image that would reflect the talent of our members and showcase our mission and the excellence of our industry,\u201d says Sara Cruz Romero<\/strong>, communications advisor at XN Qu\u00e9bec.<\/p>\n\n\n\n

\u201cThis new image reflects who we have become: a close-knit, interconnected community that is resolutely focused on the future. Following our strategic shift initiated at the XN Summit<\/a>, it reaffirms our ambitions as a mature, responsible, and internationally influential industry,\u201d adds Jeanne Dompierre<\/strong>, Executive Director of XN Qu\u00e9bec. <\/p>\n\n\n\n

\"\"
NUMIX 2026 – Credit: Studio Harrison Fun<\/sup><\/figcaption><\/figure>\n\n\n\n

At the heart of the proposal is a network of interconnected individuals who inspire and influence one another to form a dynamic community. Each connection represents an initiative or a collaboration\u2014like a process of creative cross-pollination that fosters exchange, nurtures connections, and reflects collective richness. <\/p>\n\n\n\n

\u201cWith this new identity, we wanted to convey the strength of the members who drive XN Qu\u00e9bec. Featuring a strong, impactful universal design across all its media, its logo celebrates the coming together of talents and ideas.\u201d <\/p>\n\n\n\n

We designed a rich and impactful visual system\u2014a color palette dominated by blue, black, and white, enhanced with secondary colors, gradients, and textures, along with a structuring typographic approach\u2014all organized around a connecting grid that is sometimes visible and sometimes subtle. The identities of the subsidiary brands are built on these same foundations, so that the parent brand shines through their shared DNA. <\/p>\n\n\n\n

“A cohesive and dynamic brand identity that reflects a mature, bold, and constantly evolving industry,” says Lisa Arduini<\/strong>, co-founder of Studio Harrison Fun. <\/p>\n\n\n\n

Nearly ten years after becoming XN Qu\u00e9bec, the industry association is thus reaching a pivotal milestone, one that reaffirms its central role in Qu\u00e9bec\u2019s cultural and creative industries.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Credits<\/strong>
Project by Studio Harrison Fun<\/a>
Creative Direction & Design: Charlene Sepentzis<\/a>
Account Management: Lisa Arduini
Web Design: Sara Cruz Romero
Web Development: Fran\u00e7ois Lafontaine – Mediamachine<\/a>
Motion Design: Jeff Clermont<\/a><\/p>\n\n\n\n

This article was translated with the help of DeepL.<\/p>\n","protected":false},"excerpt":{"rendered":"As the industry gains recognition on the international stage, XN Qu\u00e9bec wanted to develop a brand image that matched its ambitions.","protected":false},"author":331,"featured_media":22277,"template":"","typeactualite":[289],"piliers_editoriaux":[291],"projets_actualite":[315],"secteurs_actualite":[],"class_list":["post-22625","lesnouvelles","type-lesnouvelles","status-publish","has-post-thumbnail","hentry","typeactualite-news-snippet","piliers_editoriaux-industry-news","projets_actualite-xn-quebec-en"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement.jpg",1920,1080,false],"thumbnail":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-150x150.jpg",150,150,true],"medium":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-250x141.jpg",250,141,true],"medium_large":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-768x432.jpg",768,432,true],"large":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-700x394.jpg",700,394,true],"1536x1536":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement.jpg",1920,1080,false],"small":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-120x68.jpg",120,68,true],"custom-size":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-700x200.jpg",700,200,true],"logos-membres-a":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement-300x120.jpg",300,120,true],"gform-image-choice-sm":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement.jpg",300,169,false],"gform-image-choice-md":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement.jpg",400,225,false],"gform-image-choice-lg":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2026\/04\/IM26_Lancement.jpg",600,338,false]},"post_excerpt_stackable_v2":"As the industry gains recognition on the international stage, XN Qu\u00e9bec wanted to develop a brand image that matched its ambitions.","category_list_v2":"","author_info_v2":{"name":"Sara","url":"https:\/\/www.xnquebec.co\/en\/author\/saraxnquebec-co\/"},"comments_num_v2":"0 comments","yoast_head":"\nA NEW BRAND IDENTITY FOR XN QU\u00c9BEC THAT CELEBRATES THE UNION OF TALENT AND IDEAS - 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