{"id":12004,"date":"2022-08-04T11:56:53","date_gmt":"2022-08-04T15:56:53","guid":{"rendered":"https:\/\/www.xnquebec.co\/?p=12004"},"modified":"2022-08-31T16:06:13","modified_gmt":"2022-08-31T20:06:13","slug":"cite-memoire%e2%80%af-from-pointe-aux-trembles-to-barcelona","status":"publish","type":"post","link":"https:\/\/www.xnquebec.co\/en\/news-xn\/cite-memoire%e2%80%af-from-pointe-aux-trembles-to-barcelona\/","title":{"rendered":"Cit\u00e9 m\u00e9moire\u202f: from Pointe-aux-Trembles to Barcelona"},"content":{"rendered":"\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-35b801c\" data-block-id=\"35b801c\"><p class=\"stk-block-subtitle__text stk-subtitle\">Interview conducted by David Lamarre with Martin Laviolette and Luci Tremblay<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-2933447\" data-block-id=\"2933447\"><style>.stk-2933447{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-2933447-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d00c206\" data-block-id=\"d00c206\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d00c206-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Since 2016, the various projections that make up<em> Cit\u00e9 M\u00e9moire<\/em> illuminate several buildings in downtown Montreal. Last May, a 28th stop was added to the circuit. Entitled <em>The Point of the Island<\/em>, the installation signed Michel Lemieux and Michel Marc Bouchard is presented on the cobblestones of the Place du Village, in Pointe-aux-Trembles.<\/p>\n\n\n\n<p>To learn more about this major techno-creative project, I spoke with Luci Tremblay (Director of Strategy and Development, H2Emotion) and Martin Laviolette (General Manager and Executive Producer of Montr\u00e9al en Histoires as well as President and CEO of H2Emotion).<\/p>\n\n\n\n<p>The questions and answers have been lightly edited to make the text easier to read.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">To make something like La pointe de l&#8217;\u00eele at Pointe-aux-Trembles, how many artists and crew members does it take?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9811ef3\" data-block-id=\"9811ef3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9811ef3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9b20adf\" data-block-id=\"9b20adf\"><style>.stk-9b20adf .stk-block-column__content{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9b20adf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: In addition to Michel Lemieux and Michel Marc Bouchard, when we talk about voices, technicians and translators, we are talking about a team of 25 to 30 people. In music, I name him because it was he who created all the music for Cit\u00e9 M\u00e9moire, we have Maxime Lepage. What\u2019s more, I told Maxime at the launch of Pointe-aux-Trembles that the music is really magnificent and that we should launch the album <em>Cit\u00e9 M\u00e9moire<\/em>. He replied: &#8220;It&#8217;s going to be a double album&#8221;.<\/p>\n\n\n\n<p>For <em>The Point of the Island<\/em>, there are no characters, but when there are, you also have to count the film crews, the actors, the actresses&#8230;<\/p>\n\n\n\n<p><strong>The complete credits of <em>Cit\u00e9 M\u00e9moire<\/em>, when we launched our first 19 projections, had 400 names<\/strong>. When we put all our works end to end, it makes a four and a half hour film!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">And how many projectors are we talking about for all these scenes?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8151f53\" data-block-id=\"8151f53\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8151f53-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3913591\" data-block-id=\"3913591\"><style>.stk-3913591 .stk-block-column__content{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3913591-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: I don&#8217;t know the exact number, but it&#8217;s close to 120 projectors. The majority are outdoors, but there are a few indoors. We have two paintings at the Reine \u00c9lisabeth and one at the Complexe Desjardins on the story of Dorim\u00e8ne and Alphonse Desjardins.<\/p>\n\n\n\n<p>It is the largest video projection circuit in the world.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-670ca3d\" data-block-id=\"670ca3d\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-11931\" src=\"https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2.jpg\" width=\"1280\" height=\"865\" srcset=\"https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2.jpg 1280w, https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2-250x169.jpg 250w, https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2-700x473.jpg 700w, https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2-768x519.jpg 768w, https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/358928821-visual-systems-december-banner-montralhistory-v2-120x81.jpg 120w\" sizes=\"auto, 100vw\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-8f8280e\" data-block-id=\"8f8280e\"><div class=\"stk-block-call-to-action__content stk-content-align stk-8f8280e-column stk-container stk-8f8280e-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block stk-d8b6fed\" data-block-id=\"d8b6fed\"><h3 class=\"stk-block-heading__text\"><a href=\"https:\/\/na.panasonic.com\/ca\/resource-centre\/montreal-en-histoires\">Case study<\/a><\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e5079d5\" data-block-id=\"e5079d5\"><p class=\"stk-block-text__text\">To learn more about the projectors used to illuminate Cit\u00e9 M\u00e9moire, see <a href=\"https:\/\/na.panasonic.com\/ca\/resource-centre\/montreal-en-histoires\">the case study<\/a> on the Panasonic website.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">You recently presented a <em>Cit\u00e9 M\u00e9moire<\/em> projection at the International Symposium on Electronic Arts in Barcelona. How did you adapt the work to present the history of Montreal outside of Montreal?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f4b2e09\" data-block-id=\"f4b2e09\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f4b2e09-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f85a650\" data-block-id=\"f85a650\"><style>.stk-f85a650 .stk-block-column__content{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f85a650-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: The one we presented is that of the courthouse. We chose it because it told four centuries of Montreal history. For this projection, the artists used images shot by drones all over Montreal. It offers a truly magnificent view of Montreal.<\/p>\n\n\n\n<p>Usually it is presented over two sections of the same building. We had to modify it to show it on a single tower. The work was done by <a href=\"https:\/\/normal.studio\/en\/\">Normal Studio<\/a> and Michel Lemieux.<\/p>\n\n\n\n<p>We had two test nights before the screening. But during the tests, Michel saw that one of the projectors was unused. You can&#8217;t leave him an unused projector like that! He decided to take it to stretch the image all the way down the stairs at the foot of the building and thus make the river flow down the steps. We were dealing with a technical team there and when Michel told them what he wanted to do, they made a funny face, as if it were impossible. Eventually they did and it was superb!<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">And how were you received in Spain?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f1b44b0\" data-block-id=\"f1b44b0\"><style>.stk-f1b44b0{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f1b44b0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-585f280\" data-block-id=\"585f280\"><style>.stk-585f280 .stk-block-column__content{max-width:100% !important;min-width:auto !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-585f280-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: We did a television interview for the 6 p.m. news. We did 2-3 newspapers, including <em>La Vanguardia<\/em>, one of the main daily newspapers in Spain, plus the central pages of <em>Diari Ara<\/em>. We had extraordinary visibility there!<\/p>\n\n\n\n<p>During the screenings, we could see drone images of the city of Montreal, but on a historic and recognized building in Barcelona. It was very beautiful, very poetic.<\/p>\n\n\n\n<p>Luci: Seeing the amount of people filming with their phones was really impressive.<\/p>\n\n\n\n<p>Martin: It was great visibility for us, <em>Cit\u00e9 M\u00e9moire<\/em>, but it was also great visibility for Montreal. We are really recognized internationally. We hired a technical team on site and they were proud to work with Montreal designers.<\/p>\n\n\n\n<p>Luci: About the strength of Montreal creativity\u2026 The first morning, we had a meeting at the UOC (Universitat Oberta de Catalunya). They were all saying how good we are in Montreal and at one point, there was even one who said \u2014 and I quote him \u2014 &#8220;We would like to copy you.&#8221;<\/p>\n\n\n\n<p>Martin: And I said to him, &#8220;Hire us instead!&#8221;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cit&amp;eacute; M&amp;eacute;moire Barcelone - ISEA2022\" src=\"https:\/\/player.vimeo.com\/video\/736246038?h=a02274aff6&amp;dnt=1&amp;app_id=122963\" width=\"900\" height=\"506\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">In a context where, precisely, there will be more and more competitors all over the world, how can we support producers of digital experiences here so that they remain at the forefront?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-9ec9864\" data-block-id=\"9ec9864\"><style>.stk-9ec9864{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-9ec9864-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8c05cdd\" data-block-id=\"8c05cdd\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8c05cdd-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: It&#8217;s really the artistic quality that is everything. If we take <em>Cit\u00e9 M\u00e9moire<\/em>: Michel Lemieux, Victor Pilon and Michel Marc Bouchard knew exactly how to touch people. I sometimes say it in the office: &#8220;If we are sitting here, it is because we have a work of genius in our hands.&#8221;<\/p>\n\n\n\n<p>In our business plan, we had to change our images every two years. But here, instead of changing them, we add to them! We have plenty of other projects in Montreal. There are other things coming.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\" data-block-type=\"core\"><blockquote><p>What sets us apart in Quebec is our artistic signature. To stay at the top, you have to give yourself the means to keep this artistic signature.<\/p><cite>Luci Tremblay<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Martin: In Quebec and in Canada, we are starting to have more government funding programs. However, there are some programs that should be more responsive to development and innovation.<\/p>\n\n\n\n<p>Sometimes, at the level of donors, it does not follow the logic of where we are at technologically speaking. Take, for example, tax credits. Unlike film productions, we are not entitled to tax credits for filming. However, we film at MELS with the same technicians. But since our screens are building facades or trees, we are not entitled to tax credits.<\/p>\n\n\n\n<p>But at the same time, I\u2019m not asking for pity. There are still a lot of programs.<\/p>\n\n\n\n<p>For a project like <em>Cit\u00e9 M\u00e9moire<\/em>, the square did not &#8220;fit&#8221; in a circle. It wasn&#8217;t like, &#8220;OK, we&#8217;re giving you 20 million.&#8221; It took a lot of administrative intelligence to put together the budget.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">Cit\u00e9 M\u00e9moire is an artistic project, but it relies on technology. How do you work with your technology partners to carry out these large-scale projects?<\/h2>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-70cf87e\" data-block-id=\"70cf87e\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-70cf87e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-48980af\" data-block-id=\"48980af\"><style>.stk-48980af .stk-block-column__content{max-width:80% !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-48980af-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks\">\n<p>Martin: We have been working with the same suppliers for a long time. We are very loyal. <a href=\"https:\/\/www.vyv.ca\/\">VYV<\/a> makes our interactivity. <a href=\"https:\/\/www.altkey.ca\/\">Altkey<\/a> makes our app. The brand image is <a href=\"http:\/\/Paprika\">Paprika<\/a>. <a href=\"https:\/\/www.elevation-it.ca\/\">Elevation<\/a> does all of our technical management. Both installation and operation. These people have become friends. It must also be said that they believed in it. It took a long time to develop <em>Cit\u00e9 M\u00e9moire<\/em>.<\/p>\n\n\n\n<p>We just signed an agreement with <a href=\"https:\/\/www.na.panasonic.com\/\">Panasonic<\/a>. For Barcelona, \u200b\u200bthey helped us a lot with the equipment. They even brought in projectors from Belgium for the occasion.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote is-style-default\" data-block-type=\"core\"><blockquote><p>Panasonic is an important player for us in the development of <em>Cit\u00e9 M\u00e9moire<\/em>.<\/p><cite>Martin Laviolette<\/cite><\/blockquote><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-call-to-action stk-block-call-to-action stk-block stk-f8f8837\" data-block-id=\"f8f8837\"><div class=\"stk-block-call-to-action__content stk-content-align stk-f8f8837-column stk-container stk-f8f8837-container stk-hover-parent\"><div class=\"has-text-align-center stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6b7948d\" data-block-id=\"6b7948d\"><p class=\"stk-block-text__text\"><br><a href=\"https:\/\/www.xnquebec.co\/en\/benefits-members\/panasonic-partnership-member-benefits\/\">Preferential pricing<\/a>, <a href=\"https:\/\/www.xnquebec.co\/en\/benefits-members\/panasonic-partnership-member-benefits\/\">training<\/a>, <a href=\"https:\/\/www.xnquebec.co\/en\/benefits-members\/panasonic-partnership-member-benefits\/\">consultation<\/a>, <a href=\"https:\/\/www.xnquebec.co\/en\/benefits-members\/panasonic-partnership-member-benefits\/\">support <\/a>etc. Discover all the Panasonic benefits offered to members of Xn Qu\u00e9bec.<\/p><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Interview conducted by David Lamarre with Martin Laviolette and Luci Tremblay Since 2016, the various projections that make up Cit\u00e9 M\u00e9moire illuminate several buildings in downtown Montreal. Last May, a 28th stop was added to the circuit. Entitled The Point of the Island, the installation signed Michel Lemieux and Michel Marc Bouchard is presented on&#8230; <a class=\"view-article\" href=\"https:\/\/www.xnquebec.co\/en\/news-xn\/cite-memoire%e2%80%af-from-pointe-aux-trembles-to-barcelona\/\">View Article<\/a>","protected":false},"author":250,"featured_media":11907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-12004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-xn"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3.jpg",1920,1080,false],"thumbnail":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-150x150.jpg",150,150,true],"medium":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-250x141.jpg",250,141,true],"medium_large":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-768x432.jpg",768,432,true],"large":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-700x394.jpg",700,394,true],"1536x1536":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3.jpg",1920,1080,false],"small":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-120x68.jpg",120,68,true],"custom-size":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-700x200.jpg",700,200,true],"logos-membres-a":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3-300x120.jpg",300,120,true],"gform-image-choice-sm":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3.jpg",300,169,false],"gform-image-choice-md":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3.jpg",400,225,false],"gform-image-choice-lg":["https:\/\/www.xnquebec.co\/wp-content\/uploads\/2022\/08\/cite-memoire-v3.jpg",600,338,false]},"post_excerpt_stackable_v2":"Interview conducted by David Lamarre with Martin Laviolette and Luci Tremblay Since 2016, the various projections that make up Cit\u00e9 M\u00e9moire illuminate several buildings in downtown Montreal. Last May, a 28th stop was added to the circuit. Entitled The Point of the Island, the installation signed Michel Lemieux and Michel Marc Bouchard is presented on the cobblestones of the Place du Village, in Pointe-aux-Trembles. To learn more about this major techno-creative project, I spoke with Luci Tremblay (Director of Strategy and Development, H2Emotion) and Martin Laviolette (General Manager and Executive Producer of Montr\u00e9al en Histoires as well as President and&hellip;","category_list_v2":"<a href=\"https:\/\/www.xnquebec.co\/en\/category\/news-xn\/\" rel=\"tag\">News Xn<\/a>","author_info_v2":{"name":"David Lamarre","url":"https:\/\/www.xnquebec.co\/en\/author\/david-lamarre\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cit\u00e9 m\u00e9moire\u202f: from Pointe-aux-Trembles to Barcelona - Xn Qu\u00e9bec<\/title>\n<meta name=\"description\" content=\"To learn more about Cit\u00e9 M\u00e9moire, I spoke with Luci Tremblay (Director of Strategy and Development, H2Emotion) and Martin Laviolette (General Manager and Executive Producer of Montr\u00e9al en Histoires as well as President and CEO of H2Emotion).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xnquebec.co\/en\/news-xn\/cite-memoire\u202f-from-pointe-aux-trembles-to-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cit\u00e9 m\u00e9moire\u202f: from Pointe-aux-Trembles to Barcelona - 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