Daily tous les jours (DTLJ) is a Montreal-based art and design studio internationally recognized for its interactive works that transform public spaces into places of gathering and collective poetry. Its creations—such as the famous Musical Swings —combine design, storytelling, and technological innovation.
Some works are permanent, firmly rooted in the urban landscape, while others are traveling exhibitions, presented on tour in cities around the world.
Recognizing the environmental challenges associated with its operations, the studio has undertaken an initial assessment of its carbon footprint, covering Scope 1, 2, and 3 emissions, as outlined in Chapter 03 of the Xn Québec white paper and the addendum titled “When Innovation Meets Sustainability.”
The Organization’s Carbon Footprint and Activities
Now an essential metric, the carbon footprint measures the climate impact of an organization’s
activities. For digital creative organizations that operate online, however, GHG emissions are very real and must be taken into account. DTLJ’s initial analysis reveals that:
– Scope 1 emissions are nonexistent for the studio;
– As for the analysis of Scope 2 emissions (e.g., electricity consumption in offices and workshops), it is still in progress due to a lack of accessible data;
– Scope 3 emissions (related in particular to the transportation of artworks, business travel, and the end-of-life disposal of equipment) are high and constitute a major component of the studio’s carbon footprint.
Scope 3 emissions often account for the largest portion of a company’s carbon footprint.
Having recognized this, the company decided to begin by offsetting emissions related to the production and installation of its artworks, as well as business travel. Each metric ton of CO₂ emitted is offset by an investment in a certified project (reforestation, renewable energy, etc.) through a recognized organization.
Since this transition, the licensing agreements for the works have specified that the expenses associated with the creation of the work are covered. This transparency reinforces the consistency of the studio’s artistic approach.
This case underscores the importance of not underestimating the logistical impacts of creative sustainability initiatives and highlights a concrete course of action—such as carbon offsetting.
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When Innovation Meets Sustainability – Challenges and Prospects for the Digital Creativity Industry
An in-depth analysis of opportunities for addressing environmental and social challenges in the digital creative industry. This six-chapter white paper, which contains compelling statistics, concrete data, ingenious tools, and inspiring case studies, is designed to be both enlightening and thought-provoking. With this ambitious project, specifically designed to address the needs and realities of Quebec-based producers of digital experiences, we hope to spark new ideas and help identify promising opportunities for businesses, as well as to initiate a dialogue that will continue in the coming years.
This text was translated from the original French with the help of DeepL.