When Innovation Meets Sustainability

Challenges and Perspectives for the Digital Creative Industry

Today we are pleased to present the white paper: “When Innovation Meets Sustainability – Challenges and Perspectives for the Digital Creative Industry”. An in-depth analysis of the opportunities for addressing environmental and social challenges in the digital creative industry.

Our young industry has seen remarkable growth in recent years, and public enthusiasm for all kinds of digital experiences shows no sign of fading. For this momentum to continue on a strong foundation, we
felt it was essential to initiate a reflection on sustainability specifically focused on digital creativity. On the one hand, unless a major global shift occurs, we can expect to see more and more legislative constraints related to sustainable development — constraints that companies will need to meet to remain competitive. On the other hand, we are convinced that our sector — with its hallmark inventiveness and resilience — is uniquely positioned to become a positive force for change.

This six-chapter white paper — featuring compelling statistics, concrete data, clever tools, and inspiring
case studies — aims to be both enlightening and thought-provoking. With this ambitious project, designed with the needs and realities of Quebec-based digital experience creator·s in mind, we hope to spark meaningful reflection and help identify promising opportunities for companies. At the same time, we hope to open a conversation that will continue in the years ahead.